International Selling and Different Market Areas (5op)
Opintojakson tunnus: KH00BF22
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
The student can:
• describe the content and significance of trade and selling in certain specific countries
• describe strategies needed for a business and sales success in those
• describe the concept of the international marketing mix
• understand customer behavior differences in international business