Copywriter Studies 2 (5cr)
Course unit code: 2081281
General information
- Credits
- 5 cr
Objective
Upon completion of the course studentsunderstands the type of copywritingcan identify genre, audience, purpose and style of copywritingis able to copywrite scripts
Content
the language of advertising in different contextscreative ideation and writingheadlines and slogansscripwriting