Marketing in digital and social media (5cr)

Objective

After completing the module the student can produce marketing ideas to digital and social media analyse to digital and social media designed advertising use different sectors of digital and social media such as text, graphics, animation, sound, images and video in a befitting way produce marketing communication concepts to digital and social media

Content

different methods and channels in interactive digital marketing search engine marketing copywriting to digital and social media web analytics consumer behaviour in web web-campaign design cases studies