Purchasing and Sales in Industry (4cr)
Course unit code: 5091139
General information
- Credits
- 4 cr
Objective
In this course the student will focus on the central purchasing and sales operations. The student is then able to
- define the key concepts of personal selling and purchasing
- recognize the main areas of competence in sales and purchasing
- describe the basic operations of a sales and purchasing organization
- give a sales presentation for a target group