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Bachelor’s Degree, Full-time studies

Degree Programme in Business Administration, Marketing

Autumn 2018

Select years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search for study unit: ECTS 1 2 3 4 1A 1S 2A 2S 3A 3S 4A 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2
CORE COMPETENCE 85                                                        
Higher Education Studies and Working Life Skills
                                                       
Higher Education Studies and Working Life Skills 1 1
     
           
                             
Higher Education Studies and Working Life Skills 2 1
       
             
                       
Higher Education Studies and Working Life Skills 3 1  
       
                 
                   
Higher Education Studies and Working Life Skills 4 1    
         
                       
         
Higher Education Studies and Working Life Skills 5 1      
           
                             
Core Competence in Business
                                                       
Basics of Business Administration 15
     
           
                             
Introduction to Project Work 5
     
           
                             
Workplace Communication 5
     
           
                             
Business English 5
     
           
                             
Marketing 5
       
             
                       
Financial Management 5
       
             
                       
Applied Business Math 5
       
             
                       
Service Design 5
       
             
                       
Business Law 5
       
             
                       
Introduction to Digital Business 5
       
             
                       
National Economics and International Economics 5  
         
                   
             
Organizational Behaviour 5  
       
                 
                   
Research Methods 5  
         
                   
             
Swedish Business Communication, B1
                                                       
Swedish in working life, oral communication 2
       
             
                       
Swedish in working life, written communication 3
       
             
                       
671611313661010115.515.5121212333.33.33.30.50.50000.50.5
COMPLEMENTARY COMPETENCE 125                                                        
MARKETING
(Select 45 ECTS)
                                                       
Marketing in the Digital Era
                                                       
Digital Marketing Basics 5  
       
                 
                   
Content Marketing 5  
         
                   
             
Cases in International Business 5  
         
                   
             
Digital Business Development Project 5    
         
                       
         
Marketing and Business
                                                       
Business-to-Business Marketing and Sales 5  
       
                 
                   
Customer Oriented Product Development 5  
       
                 
                   
Market Research 5    
         
                       
         
Brand Management 5  
         
                   
             
Business Models and Marketing 5    
         
                       
         
0301500015151500000007.57.55557.57.500000
OPTIONAL STUDIES
(Select 30 ECTS)
                                                       
Innovation Project 15    
         
                     
   
Brush up Your Swedish 5
     
           
                             
Open Studies in Business 1 5                                                        
Open Studies in Business 2 5                                                        
Open Studies in Business 3 5                                                        
Swedish on the Net 5  
       
                 
                   
International Negotiations 5  
         
                   
             
Company Visits 5                                                        
Human Resource Management 5                                                        
Creativity and Innovativeness 5                                                        
Data Protection 5                                                        
Family and Inheritance Law 5                                                        
Consumer Behaviour and Consumption 5    
         
                       
         
5102005055101002.52.50002.52.51.71.71.7553.33.33.300
PRACTICAL TRAINING
                                                       
Basic Practical Training 10  
       
                 
                   
Professional Practical Training 20      
           
                             
0100200010000200000055000000001010
BACHELOR'S THESIS
(Select 20 ECTS)
                                                       
Bachelor's Thesis 20                                                        
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ECTS credits per period / semester / academic year 72 66 36 21 36 36 36 30 26 10 21 18 18 12 12 12 18 18 10 10 10 13 13 3.3 3.3 3.3 10.5 10.5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Marketing

Programme description

The objective of the Degree Programme in Business Administration is to train multi-skilled professionals and developers for versatile tasks in business life and industry.

STRUCTURE OF THE STUDIES

In the basic studies, the student gets familiar with the basics of business and entrepreneurship. The studies also help to develop the communications and language skills necessary in the field, as well as team work, project work and networking skills

The professional studies deepen the student’s skills in the business operating environment and core skill areas.

In the advanced stage, the student specializes in the following skill paths:
• Marketing,
• Innovative Business and Entrepreneurship
• Financial Management
• Wellness Tourism
• Library and Information Skills.

The studies are complemented by the thesis, where the students apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit the organization.

PEDAGOGIC APPROACHES

Studying in our Business Administration Programme is student- centered and working-life oriented. The student takes responsibility and an active role in the learning process and the teacher’s role is to support him/her in reaching the objectives.

ASSESSMENT

Assessment scale is 1-5 or accepted/failed. Versatile aspects and methods are used in assessment. Peer assessment and self assessment are used in addition to assessment carried out by the teacher or the commissioner of a project. Assessment criteria of a course is given in the course implementation plan. Assessment may be based on exams, tasks, assignments or large projects. Sometimes the object of assessment may be the team, e.g. how well they managed a project together.

FURTHER STUDIES

Master level studies in universities and universities of applied sciences.
After the Bachelor’s degree from a university of applied sciences, it is also possible to continue in Master level degree programmes in foreign higher education institutions.

University of applied sciences offers opportunities for continuing education in specialisation studies, apprenticeship-type continuing education, and working life-based continuing education. If a student completes a Master’s degree in a university of applied sciences, they can receive an opportunity for further education in scientific or arts-related further studies in universities.

Competence objectives

Pedagogic approaches

Assessment