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Bachelor’s Degree, Full-time studies

Degree Programme in Business Administration, Marketing

Autumn 2019

Select years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search for study unit: ECTS 1 2 3 4 1A 1S 2A 2S 3A 3S 4A 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2
CORE COMPETENCE 75                                                        
Project Hatchery 5
Core Competence in Business
Basics of Business Administration 15
Workplace Communication 5
Business English 5
Marketing 5
Financial Management 5
Applied Business Math 5
Service Design 5
Basics of Business Law 5
Introduction to Digital Business 5
Organizational Behaviour 5  
National Economics and International Economics 5  
Swedish Business Communication, B1
Swedish in working life, oral communication 2
Swedish in working life, written communication 3
COMPLEMENTARY COMPETENCE 135                                                        
Innovation Project 10    
(Select 45 ECTS)
Marketing in the Digital Era
Digital Marketing Basics 5  
Content Marketing 5  
Cases in International Business 5  
Consumer Behaviour and Consumption 5    
Business and Marketing
Business-to-Business Marketing and Sales 5  
Customer Oriented Product Development 5  
Market Research 5    
Brand Management 5  
Business Models and Marketing 5    
(Select 30 ECTS)
Brush up Your Swedish 5
ICT Skills 3
Open Studies in Business 1 5                                                        
Logistics and Supply Chain Systems 5                                                        
Introduction to Building Web Pages and Image Processing 5                                                        
Basic Practical Training 10  
Professional Practical Training 20    
(Select 20 ECTS)
Research Methods 5    
Bachelor's Thesis 15    
ECTS credits per period / semester / academic year 73 50 65 0 38 35 30 20 20 45 0 19 19 13.3 13.3 13.3 15 15 6.7 6.7 6.7 10.5 10.5 15 15 15 0 0

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.


Programme description

The objective of the Degree Programme in Business Administration is to train multi-skilled professionals and developers for versatile tasks in business life and industry.


In the basic studies, the student gets familiar with the basics of business and entrepreneurship. The studies also help to develop the communications and language skills necessary in the field, as well as team work, project work and networking skills

The professional studies deepen the student’s skills in the business operating environment and core skill areas.
In the advanced stage, the student specializes in the following skill paths:
• Marketing,
• Innovative Business and Entrepreneurship
• Financial Management
• Wellness Tourism
• Library and Information Skills.

The studies are complemented by the thesis, where the students apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit the organization.


Studying in our Business Administration Programme is student- centered and working-life oriented. The student takes responsibility and an active role in the learning process and the teacher’s role is to support him/her in reaching the objectives.


Assessment scale is 1-5 or accepted/failed. Versatile aspects and methods are used in assessment. Peer assessment and self assessment are used in addition to assessment carried out by the teacher or the commissioner of a project. Assessment criteria of a course is given in the course implementation plan. Assessment may be based on exams, tasks, assignments or large projects. Sometimes the object of assessment may be the team, e.g. how well they managed a project together.


Master level studies in universities and universities of applied sciences.
After the Bachelor’s degree from a university of applied sciences, it is also possible to continue in Master level degree programmes in foreign higher education institutions.

University of applied sciences offers opportunities for continuing education in specialisation studies, apprenticeship-type continuing education, and working life-based continuing education. If a student completes a Master’s degree in a university of applied sciences, they can receive an opportunity for further education in scientific or arts-related further studies in universities.

Competence objectives

Pedagogic approaches