Maria Välivirta Havia, Timo Luukka
Main reading: Alexander Osterwalder, Yves Pigneur & Tim Clark: Business model generation: a handbook for visionaries, game changers and challengers.
Teachers materials and additional articles and material links provided during the course.
The course is online course including all group meetings and small group meetings. Students are gathering and processing information as well as writing a main assignment together in small groups. Course develops problem based learning skills.
Teachers will evaluate main assignments (the book report & the product/service report)
Student groups peer evaluation about product idea and its solution (oral feedback + peer evaluation report)
Study group peer evaluation
01.08.2019 - 31.12.2019
10.06.2019 - 20.10.2019
Engineering and Business
The students can start the pre-assignment at a time of their own choosing. The assignment is following:
1) Read chapter 2 of Osterwalder's book.
2) Write a report on all the business models described in the reading material and highlite the following points:
1. What is the working principle of the model
2. What is the monetizing model (where does money come from and where does it go, who profits and how)
3. Name two (2) examples f the said business model in your homew country (not the ones in the book)
The named business models are:
• unbundled business model,
• the long tail business model
• multi-sided platform business model
• free advertising business model
• freemium as a business model
• bait and hook business model
• outside-in business model
• inside-out business model
Deadline for the pre-assignment is 6.10.
Degree Programme in International Business (not translated)
All group meetings aim to give overall knowledge about digital business models and central elements of productiziation. In small groups student are discussing and developing own product ideas. Product ideas are assessed by peer groups which give feedback together with teachers.
Student understand meaning of innovative thinking and produce product/service ideas.
Small group select one product / service idea and compile together a product description of an digital service or product, create buyer personas for it and create features which benefits selected target personas.
Three online meetings
Small group meetings
Reading the book and writing the book report
Read other provided materials
Individual work (gathering information, studying)
Group work (innovation & development meetings, writing assignment)
Course duration during weeks 41-47.
Course explores digital business models, innovation process and productization.
Group assignment and peer evaluations not done.
The assignment main items completed but are covered superficially.
Peer evaluation for other group is very narrow, not containing constructive feedback.
Peer evaluation from own small group is showing lack of participation and individually very little done.
The assignment main items completed with very good suggestions and development ideas. Work shows critical thinking and analyses.
Product description is showing good quality both content and visual.
Peer evaluation for other group contains constructive feedback what other group can utilize.
Peer evaluation from own small group is good and shows that student have been active.
The assignment is covered with depth and is based on justified facts. All produced materials and given presentations are showing excellent quality. Works shows critical thinking and development ideas.
Peer evaluation for other group contains constructive feedback and practical improvement ideas.
Peer evaluation from own small group is showing excellent participation and student is actively proposed ideas as well done excellent development work for the assignment.