Upcoming implementations:

•   Business Models and Marketing 3011665-3005 04.10.2021-08.12.2021  5 credits  (vaihtos21yrmy, ...) +-
  Teacher(s) in charge

  Marianne Renvall

  Learning material

  Business Model Generation, Alexander Osterwalder &Yves Pigneur.
  Teacher´s materials.

  Learning methods

  During the course we use mostly collaborative learning methods, such as:
  -book circle and sharing and building knowledge
  -professional company cases for group work as well as presentations of the results
  -peer evaluation of book reflections and group work
  -peer and self reflection of group work.

  Objects, timing and methods of assessment

  Subjects of evaluation:
  Reading of book and writing a book reflection 25 %
  Writing and presenting a business plan 25 %
  Presentation of organizing and leading marketing 25 %
  Marketing video of the new service/product 25 %
  
  The activity of the student during the lectures and in the group work can affect the final course grade positively or negatively.
  Means of evaluation:
  Teacher´s evaluation
  Peer evaluation
  Self reflection.

  Teaching language

  English

  Timing

  04.10.2021 - 08.12.2021

  Enrollment date range

  01.06.2021 - 11.10.2021

  Group(s)

  • vaihtos21yrmy
  • PLIITS19MAR-A
  • MODEntrepreneurshipAndSales1

  Responsible unit

  Liiketalous (not translated)

  Teachers and responsibilities

  Marianne Renvall

  Additional information

  The first 50 students that enroll are accepted to the course.

  Degree Programme(s)

  Degree Programme in Business

  Campus

  Kupittaa Campus

  Assessment scale

  H-5

  Exam dates and retake possibilities

  No exam

  Pedagogic approaches

  Collaborative and professional construction, sharing and learning of new knowledge according to innovation pedagogy.

  Student's schedule and workload

  The course is 5 ECTS = 135 hours of work. The work consists of:
  -reading of theory independently
  -writing a book reflection and giving feedback on another student´s reflection
  -attending 8 lectures
  -independent group work.

  Content scheduling

  Business model analysis
  Innovation and planning of new business model/service
  Leading and managing marketing
  Creation and presentation of new service in a marketing video.
  
  The course starts with a pre task 4.10.2021. Lectures week 42-49 . The first 50 students that enroll will be accepted to the course.

  Assessment criteria

  Failed (0)

  If one of the subjects for evaluation is failed, the whole course if failed.

  Assessment criteria – satisfactory (1-2)

  The student follows the instructions, but he/she does not present independent solutions.
  The subjects of evaluation do not bring new ideas or additional value.
  The presentations are standard performances.
  The language and the professional impression of the written final business plan is adequate.
  The student does poor group work and is not active in class

  Assessment criteria – good (3-4)

  The student works well independently and in group and uses professional knowledge.
  Both subjects of evaluation are goal oriented and useful.
  The foundation of knowledge and the choice and implementation of facts is versatile and fits the purpose.
  The presentations are clear and innovative.
  Group work is dialogical and active.
  The student shows good activity in class.
  The language and the professional impression of the written business plan is good.

  Assessment criteria – excellent (5)

  The students know how to implement facts and the subjects of evaluation are innovative and useful.
  The foundation of knowledge is versatile and references have been used critically.
  The theoretical conclusions are based on knowledge and essential facts and contains student´s own reflection.
  Presentations are attractive, creative and inspirational.
  Group work is dialogical, innovative and active.
  The student shows great activity in class.
  The language and the professional impression of the business plan is excellent.