Basic studies in marketing communications - 2081181 -

Basic studies in marketing communications, 5 credits - 2081181

Syllabus

1st year spring term

Number of ECTS credits

5 credits

Upcoming implementations:

Basic studies in marketing communications 2081181-1003 04.01.2017-25.04.2017 5 credits (PMEDIS16) +-
Teacher(s) in charge

Minna Teittinen

Teaching language

Finnish

Timing

04.01.2017 - 25.04.2017
Group(s)
- PMEDIS16
Seats

15 - 25

Responsible unit

Engineering and Business

Degree Programme(s)

Degree Programme in Media Arts

Campus

Kupittaa Campus

RDI share

0.00 credits

Share of online studies

0.00 credits

Assessment scale

H-5

Competence objectives of study unit

During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.

Content of study unit

marketing communications mix, marketing tools and channels, customer-driven way of thinking.