Basic studies in marketing communications, 5 credits - 2081181
1st year spring term
Number of ECTS credits
Basic studies in marketing communications 2081181-1003 04.01.2017-25.04.2017 5 credits(PMEDIS16)+-
Teacher(s) in charge
04.01.2017 - 25.04.2017
15 - 25
Engineering and Business
Degree Programme in Media Arts
Share of online studies
Competence objectives of study unit
During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
Content of study unit
marketing communications mix, marketing tools and channels, customer-driven way of thinking.