Enhancing PR and organizational communication (5 cr)
Code: 2081203-3001
General information
Enrollment
02.12.2018 - 15.04.2019
Timing
01.04.2019 - 30.04.2019
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
5 - 20
Degree programmes
- Degree Programme in Media Arts
Teachers
- Jussi Kokkola
Teacher in charge
Jussi Kokkola
Groups
-
PMEDIS17jour
-
PMEDIS17Medianomi syksy2017
Objective
Upon completion of the course students are able to make a communication plan to an event or to a project or to enhance an existing communication plan are able to evaluate the planned communication are able to combine the goals of organizational communication to the goals of marketing communications.
Content
forms and channels of communication and pr a communication plan news and media monitoring, measuring communication
Evaluation scale
H-5