Concept Design (5 cr)
Code: 2081325-3003
General information
Enrollment
01.09.2021 - 05.10.2021
Timing
05.10.2021 - 05.11.2021
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 25
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS20masnPMEDIS20 mainonnan suunnittelu
Objective
After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts
Content
The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.
Evaluation scale
H-5