Campaign copywriter (5 cr)
Code: 2081330-3002
General information
Enrollment
14.12.2020 - 05.02.2021
Timing
01.01.2021 - 31.07.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Campus
Location-independent
Teaching languages
- Finnish
Seats
0 - 25
Degree programmes
- Degree Programme in Media Arts
Teachers
- Johanna Vaaherkumpu
Teacher in charge
Johanna Vaaherkumpu
Groups
-
PMEDIS19masu
Objective
After completing the course, the student has the competence to:
- Analyze and write different texts in Finnish
- Assess the impact of texts and the potential for expression
- Choose ways to search for and apply information in a critical and creative way
- Edit and popularize various Finnish texts
- Develop a creative idea and campaign according to the product, target group and media
Content
.
Evaluation scale
H-5