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Campaign copywriter (5 cr)

Code: 2081330-3004

General information


Enrollment

02.12.2022 - 13.02.2023

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Johanna Vaaherkumpu

Teacher in charge

Johanna Vaaherkumpu

Groups

  • PMEDIS21masn

Objective

After completing the course, the student has the competence to:
- Analyze and write different texts in Finnish
- Assess the impact of texts and the potential for expression
- Choose ways to search for and apply information in a critical and creative way
- Edit and popularize various Finnish texts
- Develop a creative idea and campaign according to the product, target group and media

Content

.

Evaluation scale

H-5