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Brand Management (5 cr)

Code: 2081331-3003

General information


Enrollment

01.01.2022 - 11.01.2022

Timing

11.01.2022 - 15.02.2022

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

15 - 24

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Teacher in charge

Minna Teittinen

Groups

  • PMEDIS20tupr
    PMEDIS20 tuotanto ja projektinhallinta
  • PMEDIS20masn
    PMEDIS20 mainonnan suunnittelu

Objective

After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise

Content

.

Evaluation scale

H-5