Basics of Business Administration (15 cr)
Code: 3011392-3004
General information
Enrollment
01.06.2019 - 17.09.2019
Timing
03.09.2019 - 10.12.2019
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Maija Nolvi
- Tapio Jaakkola
- Hilkka Bergman
- Nicolas Le Grand
- Minna Björkberg-Suominen
- Kari Juhala
- Olli-Pekka Lehtisalo
- Heli Söderlund-Laihinen
- Katja Repo
- Pirjo Kavander-Agge
Groups
-
PLIITS19
-
PLIITS19APLIITS19A
-
PLIITS19BPLIITS19B
-
PLIITS19CPLIITS19C
-
PLIITS19DPLIITS19D
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system
Evaluation scale
H-5