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Aspects of Marketing and Marketing Environment (10 cr)

Code: 3011512-3007

General information


Enrollment

01.06.2020 - 01.09.2020

Timing

01.09.2020 - 10.11.2020

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Salo IoT Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Arto Manninen
  • Timo Luukka

Groups

  • MLIISK20

Objective

The student is able to
- identify and use different competitive means of marketing for practical needs
- use marketing communications in the company's operations
- analyze and plan the structure, goals and practices of B2B marketing
- analyze the potential of digital marketing in consumer marketing
- plan digital marketing in consumer marketing.

Content

Täsmennetään opintojakson toteutussuunnitelmassa.

Evaluation scale

H-5