Marketing (5 cr)
Code: 3011519-3002
General information
Enrollment
02.12.2019 - 17.01.2020
Timing
20.01.2020 - 19.04.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jouko Broman
- Arto Manninen
Groups
-
PLIITS19
Objective
Having completed the course, the student is able to
- use the basic marketing concepts
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and act customer-oriented
- recognize modern marketing communication aspects
Content
- methods to acquire customer understanding
- factors affecting customer experience, value creation
- preparing for sales and customer service situations
- stages of the sales process
- marketing communication
Evaluation scale
H-5