Study Guide

Objective

Having completed this unit the student can
- apply the different business theories when developing the sales and marketing of the co-operative's products and services
- acknowledge the different features in customer groups' buying behaviour
- is aware of the co-opertave's strengths and can target them in action in an approppriate way
- takes care of the co-operative's stakeholder contacts (internal and external customers)

Content

- Student's theoretical knowlwdbase about doing business is deepened by running the co-operative
- Student takes part in the business in his/her own role. Student partivipates in the agreed meetings, discussions and other activities. Student reflects his/her actions in the agreed communication platforms and keepes a portfolio of his/her own work.
- Student applies the theory into practise in a goal-oriented attitude and gives related evidence evidence in his/hwer portfolio
- Students can have different goals and roles in their action

Evaluation scale

H-5