Developing the Wellness Tourism Offering at Company Level (5 cr)
Code: 3011587-3004
General information
Enrollment
02.12.2019 - 31.01.2020
Timing
07.01.2020 - 06.03.2020
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 25
Degree programmes
- Degree Programme in Business
Teachers
- Annika Karppelin
- Susanna Saari
- Telle Tuominen
Groups
-
PLIITS18TWBPLIITS18TWB
Objective
After completing the course the student can:
- recognize the changes in the market environment
- analyze the company level offering and existing resources in relation to the needs and appreciation of the customer
- apply various service development models i.e. plan services ready to be launched to the different wellness tourism customer segments
Content
- Market analyses
- New service development modes and their applications in the wellness tourism context
- Offering and diversification as competitive advantage. Creating value to wellness customer
Evaluation scale
H-5