Developing Competitiveness in Wellness Business Tourism (5 cr)
Code: 3011588-3004
General information
Enrollment
09.12.2019 - 27.03.2020
Timing
10.03.2020 - 27.05.2020
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- Svenska
Seats
12 - 20
Degree programmes
- Degree Programme in Business
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PLIITS18TWBPLIITS18TWB
Objective
After completing the course the student can:
- Analyze the macro level determinants and competitor service offering from a company competiveness point of view
- Develop a wellness company’s competitiveness utilizing co-operation, networking and research knowledge
- Interpret and utilize a wellness company’s development potential in relation to destination and regional development
Content
- Models of wellness tourism competitiveness
- Company level networking and role in destination level networking
- Managing both a destination and company level brand and marketing communication
Evaluation scale
H-5