Marketing Project (5 cr)
Code: 3011610-1002
General information
Timing
04.09.2017 - 30.07.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business
Teachers
- Marita Nummi-Wikström
- Päivi Killström
- Kari Juhala
Groups
-
PLIITS16Liiketalous s16
Objective
Student is able to design and carry out target-oriented marketing.
He/She can determine target groups and can choose suitable marketing methods and channels for a target group. Student can carry out the project according to practical edge conditions.
Content
Designing and implementing a marketing project.
Evaluation scale
H-5