Study Guide

Objective

Student understans the concept multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.

Content

- digital business environment
- search engine optimization
- creating action on the web site
- functional web site
- building networks in digital environment

Materials

to be chosen, edited, applied acc. project needs and students interests
based on literature, cases etc on digiailization

Teaching methods

This unit is based on the working culture of BusinessAcademy incl. training sessions, learning agreement, projects and reading.
two weekly and mandatory training sessions (3-4 h)

Exam schedules

no exam, learning is reported in portfolio

International connections

active Innovation Pedagogy: working life projects in international team about various digital applications

Completion alternatives

-

Student workload

5 cr = 133 working hours. Project hours count for min. 80 h and rest of hours comes from topic related reading points and attendance in training sessions. All projects should include a project plan with pre-motorola followed by post-motorola. Books, TED talks, research reports chosen by student him/herself should be relevant and adequate for a professional implementation of the project.

Content scheduling

2.9-20.12.2019
The student will use different digital marketing tools to create and deliver information and/or products and/or services. To analyze, to assess the success of a marketing campaign and to learn more about different customer groups' digital behavior.
Projects: website design, blog posts, facebook marketing, editing of digital content (pictures, video), digital marketplace, etc.

Further information

-

Evaluation scale

H-5

Assessment methods and criteria

continuous self, peer, coach feedback (motorola model)
overall evaluation by coach
individual and group development discussions

Assessment criteria, fail (0)

no or very little attendance
incomplete portfolio
not enough reported working hours or reflections

Assessment criteria, satisfactory (1-2)

Grade 1-2 (pass- satisfactory) the student is able to
-identify the basic concepts of digital marketing
-use the existing information/theories about digital marketing
-take care of basic tasks in the area of digital marketing

Assessment criteria, good (3-4)

Grade 3-4 (good) the student is able to
-work independently, actively and according to the customer assignment by using available know-how and information
-work with goal-orientation
-achieve results and to develop his/her own work
-choose relevant tools and to apply different tools in versatile ways
-report and to reflect the results in a logical and consistent way

Assessment criteria, excellent (5)

Grade 5 (exellent) the student is able to
-apply existing information and theories and to develop his/her work innovatively
-analyze his/her work and the stages of the working process and based on the learnings find development areas
-report and reflect critically the outcome of the project and to show ability to ----discuss different options.
-work with active, innovative and goal-oriented approach