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Digital Marketing 1 (5 cr)

Code: 3011613-3002

General information


Enrollment

02.12.2019 - 21.01.2020

Timing

21.01.2020 - 31.07.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Salo IoT Campus

Teaching languages

  • Finnish

Seats

10 - 45

Degree programmes

  • Degree Programme in Business

Teachers

  • Kai Schleutker

Groups

  • MLIISK19

Objective

The student is able to
- recognize the potential of the web for company’s sales and marketing operations
- understand how web traffic interacts with the web pages and how to use it for the company’s benefit
- name the core terminology and indicators of web-marketing
- plan actions to increase visitor traffic and engagement
- know the basics of web-analytics.

Content

- Features and capabilities of a well-working web-site
- Visibility of a web-page, SEO (search engine optimization)
- Tools and metrics for web-site optimization

Evaluation scale

H-5