Digital Marketing 1 (5 cr)
Code: 3011613-3005
General information
Enrollment
02.07.2019 - 10.09.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
MLIISS18Liiketalouden monimuotokoulutus, syksy 2018
Objective
The student is able to
- recognize the potential of the web for company’s sales and marketing operations
- understand how web traffic interacts with the web pages and how to use it for the company’s benefit
- name the core terminology and indicators of web-marketing
- plan actions to increase visitor traffic and engagement
- know the basics of web-analytics.
Content
- Features and capabilities of a well-working web-site
- Visibility of a web-page, SEO (search engine optimization)
- Tools and metrics for web-site optimization
Evaluation scale
H-5