Digital Marketing 2 (5 cr)
Code: 3011614-3005
General information
Enrollment
02.07.2019 - 10.09.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
MLIISK18
Objective
Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms
Content
- Conducting traffic to a web-page
- Content marketing
- Social media
Evaluation scale
H-5