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Digital Marketing 2 (5 cr)

Code: 3011614-3005

General information


Enrollment

02.07.2019 - 10.09.2019

Timing

01.08.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Salo IoT Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Kai Schleutker

Groups

  • MLIISK18

Objective

Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms

Content

- Conducting traffic to a web-page
- Content marketing
- Social media

Evaluation scale

H-5