Content Marketing (5 cr)
Code: 3011660-3003
General information
Enrollment
01.12.2020 - 07.01.2021
Timing
12.01.2021 - 16.03.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
PLIITS19MAR-APLIITS19MAR-A
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5