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Content Marketing (5 cr)

Code: 3011660-3009

General information


Enrollment

01.12.2022 - 13.12.2022

Timing

09.01.2023 - 17.03.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Lemminkäisenkatu

Teaching languages

  • Finnish

Seats

0 - 35

Degree programmes

  • Degree Programme in Business

Teachers

  • Jaana Merikallio
  • Janne Granfors

Groups

  • PLIITS21mar
    PLIITS21mar

Objective

Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content

Content

- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization

Evaluation scale

H-5