Market Research (5 cr)
Code: 3011662-3005
General information
Enrollment
01.06.2020 - 09.09.2020
Timing
31.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 32
Degree programmes
- Degree Programme in Business
Teachers
- Päivi Killström
Groups
-
PLIITS18marPLIITS18mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Evaluation scale
H-5