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Business Models and Marketing (5 cr)

Code: 3011665-3002

General information


Enrollment

01.06.2019 - 30.09.2019

Timing

02.09.2019 - 27.11.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Marianne Renvall

Groups

  • PLIITS17mar

Objective

Having completed the course, the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

- Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Evaluation scale

H-5