Business-to-Business Marketing and Sales (5 cr)
Code: 3011667-3001
General information
Enrollment
02.07.2019 - 15.09.2019
Timing
02.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Jouko Broman
- Arto Manninen
Scheduling groups
- Pienryhmä 1 (Size: 20. Open UAS: 0.)
- Pienryhmä 2 (Size: 20. Open UAS: 0.)
Groups
-
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Small groups
Objective
Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups
Evaluation scale
H-5