Introduction to Digital Business (5 cr)
Code: 3041232-3005
General information
Enrollment
02.07.2019 - 06.09.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Location-independent
Teaching languages
- English
Degree programmes
Teachers
- Arto Manninen
- Jarmo Ahonen
Groups
-
PINBOS18
Objective
Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis
Content
- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis
Location and time
1.9. -31.12.2018
Materials
Will be given in Optima
Teaching methods
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Exam schedules
No exam.
International connections
Briefings and lecture(s). Joint sessions and interaction, individual work.
Completion alternatives
No alternatives.
Student workload
Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.
Content scheduling
CRM and Business models will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture".
PRELIMINARY Timing from sept 12th to mid dec.
Further information
The participants are expected to work individually. The amount of lectures or supervision is limited.
Evaluation scale
H-5
Assessment methods and criteria
Individual Project work (essay + video summary).
Assessment criteria, fail (0)
No Project work delivered.
Assessment criteria, satisfactory (1-2)
Poor language, structure, style, and content of returned Project work
Assessment criteria, good (3-4)
Good language, structure, style, and content of returned Project work..
Assessment criteria, excellent (5)
Excellent language, structure, style, and content of returned Project work..