Introduction to Digital Business (5 cr)
Code: 3041232-3006
General information
Enrollment
09.12.2019 - 10.02.2020
Timing
03.02.2020 - 30.03.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Maria Välivirta Havia
- Jarmo Ahonen
Groups
-
PLIITS19
Objective
Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis
Content
- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis
Materials
WIll be outlined during the course.
Teaching methods
Lectures and exercises. The exercises will be done in groups and individually.
Exam schedules
Will be outlined during the course.
International connections
Lectures and independent work of the students.
Completion alternatives
N/A
Student workload
The amount of effort is the one required for 5 cr.
Individual assignment (fail/pass)
Individual exam
Group work
Content scheduling
Basic concepts of digital business. Digital business and its possibilities. The digital change in business models and modern customer relationship management. The basics of business model analysis. Detailed schedule will be given prior the course.
Evaluation scale
H-5
Assessment methods and criteria
Evaluation will be based on individual exercise, individual exam, activity during the course, group work and presentations. The exam is 30%, group work 70%. Individual tasks must be done and passed.
Assessment criteria, fail (0)
Group assignment or individual tasks or exam are failed, or not done. In order to pass the course all assignment must be done and exam passed.
Assessment criteria, satisfactory (1-2)
The group assignment main items completed but are covered superficially. Very little critical thinking visible. All produced materials (group and individual) are showing poor or satisfactory quality.
Assessment criteria, good (3-4)
The group assignment main items covered with good quality and justified facts. Work shows critical thinking. All produced materials (group and individual) are showing good quality. Exam´s grade good / very good.
Assessment criteria, excellent (5)
The group assignment is covered with depth and is based on justified facts. All produced materials (group and individual) are showing excellent quality. Works shows critical thinking.
Exam´s grade excellent.