Introduction to Digital Business (5 cr)
Code: 3041232-3007
General information
Enrollment
02.07.2020 - 06.09.2020
Timing
01.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Location-independent
Teaching languages
- English
Degree programmes
Teachers
- Maria Välivirta Havia
- Arto Manninen
Groups
-
PINBOS19
Objective
Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis
Content
- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis
Location and time
1.9. -31.12.2018
Materials
Will be given in Optima
Teaching methods
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Exam schedules
No exam.
International connections
Briefings and lecture(s). Joint sessions and interaction, individual work.
Completion alternatives
No alternatives.
Student workload
Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.
Content scheduling
This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.
PRELIMINARY Timing from sept 12th to mid dec.
Further information
The participants are expected to work individually. The amount of lectures or supervision is limited.
Evaluation scale
H-5
Assessment methods and criteria
Individual work is essay + video summary (bredth and quality of content, facts supporting findings, quality of report)
Assessment criteria, fail (0)
No Project work delivered.
Assessment criteria, satisfactory (1-2)
Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Assessment criteria, good (3-4)
Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Good language, structure, style, and content of returned report.
Assessment criteria, excellent (5)
Report is high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent language, structure, style, and content of returned report.