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Introduction to Digital Business (5 cr)

Code: 3041232-3007

General information


Enrollment

02.07.2020 - 06.09.2020

Timing

01.08.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Engineering and Business

Campus

Location-independent

Teaching languages

  • English

Degree programmes

Teachers

  • Maria Välivirta Havia
  • Arto Manninen

Groups

  • PINBOS19

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Location and time

1.9. -31.12.2018

Materials

Will be given in Optima

Teaching methods

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Exam schedules

No exam.

International connections

Briefings and lecture(s). Joint sessions and interaction, individual work.

Completion alternatives

No alternatives.

Student workload

Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.

Content scheduling

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

PRELIMINARY Timing from sept 12th to mid dec.

Further information

The participants are expected to work individually. The amount of lectures or supervision is limited.

Evaluation scale

H-5

Assessment methods and criteria

Individual work is essay + video summary (bredth and quality of content, facts supporting findings, quality of report)

Assessment criteria, fail (0)

No Project work delivered.

Assessment criteria, satisfactory (1-2)

Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Good language, structure, style, and content of returned report.

Assessment criteria, excellent (5)

Report is high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent language, structure, style, and content of returned report.