•   Marketing and Business Operations 3041237-3005 23.08.2021-15.12.2021  10 credits  (PINBOS21) +-
    Competence objectives of study unit
    This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.
    Content of study unit
    Foundation of marketing and market analysis:

    - Developing Marketing Strategies and Plans

    - Analyzing Consumer Markets

    - Identifying Market Segments and Targets

    - Setting Product Strategy

    - Developing Pricing Strategies and Programs

    - Identifying key elements Integrated Marketing Communications

    - Managing Mass Communications: Advertising, Sales Promotion and Internet

    Entrepreneurship and Business Administration:

    - The Business Idea

    - Business Formation and Business Plan

    - Product and Business Development

    - The Entrepreneur, Entrepreneurship and the entrepreneurial environnent.
    Teacher(s) in charge

    Ajaya Joshi, Nicolas Le Grand, Mikko Niskanen, Anniina Kolari

    Learning material

    Course book:
    Principles of Marketing, Global edition (2021). Kotler P., Amstrong G., 18th edition. Pearson Education. Available as an eBook on FINNA via the VLebooks database.

    Collection of articles and video clips

    Learning methods

    Online implementation

    Objects, timing and methods of assessment

    Fail (0pts), Good (1pts) and Excellent (2pts)
    1 Individual assignments: 2 points maximum
    3 study team discussions: 6 points maximum
    4 team assignments: 8 points maximum
    The students can get a maximum of altogether 16 points.

    The points translate as follow for the final grade:
    16-14 points: 5
    13-12 points: 4
    11-10 points: 3
    9-8 points: 2
    7 points:1
    6 and below: 0

    Please note that missing a deadline equals 0 points (unless medical certificate)

    Teaching language

    English

    Timing

    23.08.2021 - 15.12.2021

    Enrollment date range

    02.07.2021 - 12.09.2021

    Group(s)
    • PINBOS21
    Seats

    15 - 45

    Responsible unit

    Liiketalous (not translated)

    Teachers and responsibilities

    Nicolas Le Grand, Ajaya Joshi: course leaders
    Mikko Niskanen: coach
    Anniina Kolari: coach

    Degree Programme(s)

    Degree Programme in International Business (not translated)

    Campus

    Location-independent

    Share of online studies

    10 credits

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    To be discussed with the course leaders

    Exam dates and retake possibilities

    This course is based on completion of assignments and therefore there is no exam.

    Pedagogic approaches

    Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.

    Student's schedule and workload

    30 hours: preparing and attending study team meetings and all group meetings
    180 hours: studying course materials
    50 hours: Study team assignments
    20 hours:individual assignments
    50 hours: study team discussions

    Content scheduling

    Defining Marketing and the Marketing process
    Analyzing the Marketing Environment
    Managing Marketing information to gain customer insights
    Consumer Markets and Buyer Behavior
    Products, Services and Brands. Building Customer Value
    Pricing: understanding and capturing customer value
    Marketing Channels and Supply Chain Management

    Assessment criteria
    Failed (0)

    The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

    Assessment criteria – satisfactory (1-2)

    The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

    Assessment criteria – good (3-4)

    The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

    Assessment criteria – excellent (5)

    The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.