Ajaya Joshi, Nicolas Le Grand, Mikko Niskanen, Anniina Kolari
Course book:
Principles of Marketing, Global edition (2021). Kotler P., Amstrong G., 18th edition. Pearson Education. Available as an eBook on FINNA via the VLebooks database.
Collection of articles and video clips
Online implementation
Fail (0pts), Good (1pts) and Excellent (2pts)
1 Individual assignments: 2 points maximum
3 study team discussions: 6 points maximum
4 team assignments: 8 points maximum
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
16-14 points: 5
13-12 points: 4
11-10 points: 3
9-8 points: 2
7 points:1
6 and below: 0
Please note that missing a deadline equals 0 points (unless medical certificate)
English
23.08.2021 - 15.12.2021
02.07.2021 - 12.09.2021
15 - 45
Liiketalous (not translated)
Nicolas Le Grand, Ajaya Joshi: course leaders
Mikko Niskanen: coach
Anniina Kolari: coach
Degree Programme in International Business (not translated)
Location-independent
10 credits
H-5
To be discussed with the course leaders
This course is based on completion of assignments and therefore there is no exam.
Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.
30 hours: preparing and attending study team meetings and all group meetings
180 hours: studying course materials
50 hours: Study team assignments
20 hours:individual assignments
50 hours: study team discussions
Defining Marketing and the Marketing process
Analyzing the Marketing Environment
Managing Marketing information to gain customer insights
Consumer Markets and Buyer Behavior
Products, Services and Brands. Building Customer Value
Pricing: understanding and capturing customer value
Marketing Channels and Supply Chain Management
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.