Study Guide

Objective

Student is able to
- Utilize latest information and innovation within digital world
- Understand the use of evolving technologies in creating service/product
- Evaluate on-going developments within digital business world from different perspectives
- To investigate ongoing developments in the field of digital business and present key findings based on your findings

Content

Course topics will be selected from current important themes in digital business i.e.
Application on AI
Internet of Things
E-business in 2020’s
Cyber security
Conversational marketing
Social media (marketing) in 2020’s
Service as a product (Airbnb as an example)
Future of growth hacking
Digital solutions for elderly care
Blockchain
Digital solutions in climate change battle
Disruption in banking business – new players & payment transactions

Materials

Will be published in Optima

Teaching methods

Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.

International connections

Learning by doing, flipped learning, research-based, active participative observation, critical evaluation and problem-based learning,

Student workload

Seminar: Participation, preparation and presentation: 20 hours
Theme selection and proposal: 10 hours
Research: 20 hours
Peer reviews: 6 hours
Pair Assignments and self-studies: 80 hours

Content scheduling

Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.

This course is divided into 7 online sessions (webinars).
Each session will begin with the presentation of a key theme (with a guest speaker).
One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.

Further information

Will be published in Optima

Evaluation scale

H-5

Assessment methods and criteria

Fail (0pts), Good (1pts) and Excellent (2pts)
1 pair research + presentation: 4 points maximum. Both research paper and presentation are graded 0-1-2.
2 pair reviews : 2 points maximum each
OR 1 review and inviting a guest speaker and hosting the webinar
Individual performance, active participation and attendance : 2 points
The students can get a maximum of altogether 10 points.
The points translate as follow for the final grade:
4 points or below: failed
5-6 points= 1
7 points= 2
8 points = 3
9 points = 4
10 points = 5

Please note that: Missing a deadline equals 0 points (medical certificate accepted).

You can change the date under the following circumstances:
- You find an empty time slot in the calendar
- You are able to agree to swap the date with another pair
- You inform the teachers about the change at least one month in advance
- In case of emergency, the other pair member is to present on your behalf

Otherwise the change of the date will lead to failure of the course.

Assessment criteria, fail (0)

0= Passive or no participation throughout the course. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.

Assessment criteria, satisfactory (1-2)

Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.