Study Guide

Objective

Having completed the course the student is able to
- Identify different business models specific for the digital domain
- Develop different business models in the digital business domain
- Examine product/service and go-to-market processes

Content

- Case studies of digital business models

Materials

Value proposition design: how to create products and services customers want: get started with. Osterwalder et al. 2014. (e-book at FINNA)

Alexander Osterwalder, Yves Pigneur & Tim Clark: Business model generation: a handbook for visionaries, game changers and challengers. Available in the school library, also as an eBook.

Further study material (teachers' materials, additional articles and material links) will be provided in Optima during the course.

Teaching methods

Individual work: User based innovation, solution creation
Group assignments: Products and market analysis, product specification, product development, go-to-market planning, solution selling, presentation

Exam schedules

No exams on this course.

International connections

Innovation pedagogy, teamlearning, digilearning

Completion alternatives

No alternative ways to pass the course available.
If you want to try AHOT, please contact one week prior to the course start.

Student workload

Fact finding, analysis and decision-making, evaluation, reporting and presentation.

IMPORTANT - PRE-ASSIGNMENTS DUE TO BE RETURNED BY OCTOBER 3.
Please read the instructions for the pre-assignments in ItsLearning and return your reports by 03.10.2021.

Content scheduling

This course contains topics like product innovation, productization and go-to-market processes. After the course student is able to understand main principles of productitazion and its processes. Student has knowledge of customer based thinking and how it can be utilized to productization. Critical thinking and fact based evaluation are important skills developed in the course.

Course tasks includes individual pre-assignment and a group assignment in small teams.

Timing of the course:
01.09. - 01.10. Individual pre-assignment, innovation
07.10 - 28.10. Team assignment, Productization process
28.10. - 18.11. Team assignment, Product development and productization
18.11. - 28.11. Team assignment, Go-to-market process, sell the solution

Further information

Information provided by the teachers on request.

Evaluation scale

H-5

Assessment methods and criteria

Items evaluated:
1) Individual pre-assignment 1 fail/ 1-5 (breadth and quality of content, facts supporting findings, quality of report) 30% of grade
Individual pre-assignment 2 fail / pass breadth and quality of content, quality of report

2) Final team report - fail/ 1-5 written and oral (background research, breadth and quality of content, facts supporting findings, quality of report)(content, breadth, sources used, documentation of feedback received and action taken based on feedback) 70% of grade

3) Peer evaluations (content, breadth, proposals for the team receiving feedback)

Not participating in AGM's is reflected in the students grade. If the student is not present in any AGMs the students course will be evaluated as "fail".

Assessment criteria, fail (0)

Returned assignments do not meet requirements.

Assessment criteria, satisfactory (1-2)

Individual assignments: Reports do present results but they lack factual foundation, they are superficial and not well argued for.

Assessment criteria, good (3-4)

Reports do include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Team is able to implement teachers' feedback and make improvements in final report.

Assessment criteria, excellent (5)

Reports are of high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. The final report reflects discussions and improvement ideas given during the course..