Marketing and Customer Service (5 cr)
Code: 3061024-3002
General information
Enrollment
02.12.2020 - 15.01.2021
Timing
01.01.2021 - 30.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Automotive and Transportation Engineering
Teachers
- Annika Karppelin
Groups
-
PAUTOS18LPAUTOS18L
-
PAUTOS18KPAUTOS18K
-
PAUTOS18ASPAUTOS18AS
-
LIPATMODKorjaamoJaHuoltotoimintaLIPAT Korjaamo- ja huoltotoiminta
Objective
The student understands the basic consepts of marketing and marketing environment and realizes the meaning of it as one essential part of business operations.
Content
- Customer related marketing ideology
- Internal and external marketing environment
- Consumer behaviour and segmentation
- Marketing planning process
- 4 Ps of marketing
- Customer Service
Evaluation scale
H-5