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Customer Relationship Management Systems (5 cr)

Code: 3101108-3005

General information


Enrollment

02.12.2020 - 29.01.2021

Timing

01.01.2021 - 31.07.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Professional Sales

Teachers

  • Jukka Rantala

Groups

  • PMYYNS19YRMY
    PMYYNS19yrmy
  • MODMyynninJohtaminen
    MODMyynninJohtaminen

Objective

The student is able:                                                                                 
- to use the CRM software
- to evaluate how CRM systems are connected in company's enterprise resource planning systems
- to make proposals for the development of information systems
- to use constantly changing software
- to judge the need for continuous learning of software 

Content

CRM software as a sales support
CRM system as part of the ERP system
Case 
 

Evaluation scale

H-5