CRM and Calculation of the Tenders (5 cr)
Code: 3101115-3006
General information
Enrollment
01.06.2021 - 10.09.2021
Timing
30.08.2021 - 17.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Professional Sales
Teachers
- Sanna Vauranoja
- Eeva Lehtinen
Groups
-
PMYYNS20
Objective
In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.
Content
- CRM
- Pricing
- Calculation models
- Calculation methods
Evaluation scale
H-5