CRM and Calculation of the Tenders (5 cr)
Code: 3101115-3007
General information
Enrollment
01.06.2022 - 28.08.2022
Timing
29.08.2022 - 20.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Professional Sales
Teachers
- Eeva Lehtinen
Groups
-
PMYYNS21
Objective
In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.
Content
- CRM
- Pricing
- Calculation models
- Calculation methods
Evaluation scale
H-5