Sales Process (5 cr)
Code: 3101198-3007
General information
Enrollment
01.06.2021 - 10.09.2021
Timing
09.09.2021 - 02.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Professional Sales
Teachers
- Jouko Broman
Groups
-
PMYYNS20
Objective
The student is able:
- to explain the role of personal selling and how professional salespeople are behaving
- to execute the different stages of the sales process in an effective and customer-oriented way
- to analyze buying behavior and buying processes
- to use appropriate sales models and sales skills in different sales situations and during the different stages of the relationship
- to create long-term customer relationships in B2B context from the value creation perspective
Content
sales process
Evaluation scale
H-5