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Sales and business communication (5 cr)

Code: 3101207-3001

General information


Enrollment

29.09.2018 - 28.10.2018

Timing

29.10.2018 - 31.12.2018

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Sepänkatu

Teaching languages

  • Finnish

Seats

5 - 30

Degree programmes

  • Purchasing and Sales Management Programme

Teachers

  • Jouko Broman
  • Laura Nurminen

Groups

  • MHAMYS18

Objective

In this course the student will focus on the central business operations. The student is then able to
- define the key concepts of personal selling
- recognize the main areas of competence in sales
- describe the basic operations of a sales organization
- give a sales presentation for a target group
- plan and give an elevator speech
- recognisedifferent communication styles
- write basic documents in business
- plan organisational communication.

Content

- The significance of sales to the success of a firm
- The central competences of a successful sales person
- Sales channels
- Familiarizing to the operations of a sales organization
- Planning and giving a selling presentation
- Planning and giving an elevator speech
- Language and style in business communication
- Basic documents in business (e.g. orders, complaints)
- Agendas and minutes, reports and memos

Evaluation scale

H-5