Skip to main content

Marketing Communication and Digital Business (5 cr)

Code: 3101221-3002

General information


Enrollment

01.12.2020 - 25.01.2021

Timing

11.01.2021 - 16.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

1 op

Mode of delivery

Distance learning

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

10 - 40

Degree programmes

  • Degree Programme in Professional Sales

Teachers

  • Susanna Saari
  • Anne Leinovaara-Matomäki

Groups

  • PMYYFS20A
    PMYYFS20A
  • PMYYFS20B
    PMYYFS20B

Objective

the student is able to:

- use marketing mix

- recognize the possiblities of the developing technologies in marketing

- recognize and apply the methods of digital marketig and selling

Content

marketing communication
digital business
social media

Evaluation scale

H-5