Marketing Communication and Digital Business (5 cr)
Code: 3101221-3002
General information
Enrollment
01.12.2020 - 25.01.2021
Timing
11.01.2021 - 16.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Degree Programme in Professional Sales
Teachers
- Susanna Saari
- Anne Leinovaara-Matomäki
Groups
-
PMYYFS20APMYYFS20A
-
PMYYFS20BPMYYFS20B
Objective
the student is able to:
- use marketing mix
- recognize the possiblities of the developing technologies in marketing
- recognize and apply the methods of digital marketig and selling
Content
marketing communication
digital business
social media
Evaluation scale
H-5