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Persuasive Communication (5 cr)

Code: 3191050-3004

General information


Enrollment

01.05.2021 - 30.09.2021

Timing

05.10.2021 - 31.12.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Engineering and Business

Teaching languages

  • Finnish

Seats

15 - 40

Degree programmes

  • Master of Business Administration, Business Development

Teachers

  • Paula Aali

Scheduling groups

  • Pienryhmä 1 (Size: 5. Open UAS: 5.)

Small groups

  • Pienryhmä 1

Objective

After completing the course, the students can
- describe social decision?making mechanisms and follow decision?making in their field
- supervise the interests of their field
- lobby and promote objectives through public affairs
- network and interact with decision?makers, authorities, organisations, and stakeholders in their field
- utilise channels of influence and apply public affairs in their activities

Content

- stakeholders and channels of influence
- social decision?making
- social supervision of interests
- methods for practising public affairs
- networking

Content scheduling

After completing the course, the students can
•describe social decision?making mechanisms and follow decision?making in their field
•supervise the interests of their field
•lobby and promote objectives through public affairs
•network and interact with decision?makers, authorities, organisations, and stakeholders in their field
•utilise channels of influence and apply public affairs in their activities
Contents
•stakeholders and channels of influence
•social decision?making
•social supervision of interests
•methods for practising public affairs
•networking

Evaluation scale

H-5