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Leadership of Customer and Network Relationships (5 cr)

Code: 3191051-3003

General information


Enrollment

02.12.2020 - 01.02.2021

Timing

26.01.2021 - 31.05.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Teaching languages

  • Finnish

Degree programmes

  • Master of Business Administration, Business Development

Teachers

  • Nina Vainio
  • Eija Koivisto

Groups

  • YLIKES20

Objective

After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions

Content

Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them

Evaluation scale

H-5

Qualifications

Basic business studies