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Sales and Customers (5 cr)

Code: 3221018-3005

General information


Enrollment

02.12.2022 - 31.01.2023

Timing

01.01.2023 - 30.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages

  • Finnish

Seats

10 - 25

Degree programmes

  • Degree Programme in Media Management

Teachers

  • Markus Hatakka
  • Timo Linnossuo

Teacher in charge

Markus Hatakka

Groups

  • MMEDTK22V

Objective

,

Content

The course deals with the conditions for successful sales, the stages of the sales process, sales planning and management, identifying customer potential, customer understanding, purchasing behaviour of consumers and organizations, and managing customer relationships.

Evaluation scale

H-5