Digital Marketing (5 cr)
Code: 4021110-3006
General information
Enrollment
04.12.2019 - 02.01.2020
Timing
03.01.2020 - 01.08.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Seats
20 - 30
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Objective
Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation
Content
- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment
Evaluation scale
H-5