Digital Marketing (5 cr)
Code: 4021110-3007
General information
Enrollment
01.06.2022 - 04.09.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Sanna Merisalo
Groups
-
MKITIS21
Objective
Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation
Content
- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment
Evaluation scale
H-5