Certification Studies in Digital Marketing (3 cr)
Code: KH00BG91-3003
General information
Enrollment
01.09.2020 - 30.11.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Location-independent
Teaching languages
- Finnish
- English
Degree programmes
- Degree Programme in Business
Teachers
- Timo Luukka
Objective
After completing the course the student
- has a broad understanding of the basics in digital marketing
- knows how to benefit from the potential of digital marketing
- achieves official Google certification.
Content
online opportunity
Search and search campaigns
Social media opportunity
Possibilities of mobile marketing
email and advertising
Analytics
online shopping
Digital marketing in an international setting
Materials
Google material available through Optima
Written report
Teaching methods
Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to Optima.
Exam schedules
Every second month
International connections
Self study
Completion alternatives
No optional way to pass the course
Student workload
Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours
Content scheduling
Ongoing online course. A new course start every second month.
•online opportunity
•search and search campaigns
•social media opportunity
•possibilities of mobile marketing
•email and advertising
•analytics
•online shopping
•digital marketing in an international setting
Further information
If problems, please contact timo.luukka@turkuamk.fi
Evaluation scale
H-5
Assessment methods and criteria
Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.
Assessment criteria, fail (0)
No certificate diploma.
No report or report of very poor quality.
Assessment criteria, satisfactory (1-2)
Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.
Assessment criteria, good (3-4)
Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.
Assessment criteria, excellent (5)
Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.