Certification Studies in Web Analytics (3 cr)
Code: KH00BG92-3003
General information
Enrollment
01.11.2020 - 30.11.2020
Timing
01.11.2020 - 31.12.2020
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Campus
Location-independent
Teaching languages
- Finnish
- English
Degree programmes
- Degree Programme in Business
Teachers
- Timo Luukka
Objective
After completing the course the student
- has a broad basic understanding of Google Analytics setup, reporting and measuring principles
- achieves official Google certification.
Content
Why digital analytics
Google Analytics setup and how it works
Overview and full reports
Dashboards and shortcuts
Audience, acquisition and behavior reports
Using goals to measure business objectives
Materials
Google material available through Optima
Written report
Teaching methods
Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to Optima.
Exam schedules
Every second month
International connections
Self study.
Completion alternatives
No optional way to pass the course
Student workload
Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours
Content scheduling
Ongoing online course. A new course start every second month.
•why digital analytics
•Google Analytics setup and how it works
•overview and full reports
•dashboards and shortcuts
•audience, acquisition and behavior reports
•using goals to measure business objectives
Further information
If problems, please contact timo.luukka@turkuamk.fi
Evaluation scale
H-5
Assessment methods and criteria
Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.
Assessment criteria, fail (0)
No certificate diploma.
No report or report of very poor quality.
Assessment criteria, satisfactory (1-2)
Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.
Assessment criteria, good (3-4)
Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.
Assessment criteria, excellent (5)
Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.